Arnold Phommavong
 

ROLE

creative direction
web design
art direction
strategy

AGENCY

Pyramid Communications

Seattle Theatre Group (STG Presents)

DIGITAL ANNUAL REPORT

Create a digital annual report that increased site visits compared to the previous year for Seattle Theatre Group. The approach focused on releasing the annual report in three segments throughout the year, from October 2014 – early summer 2015. Each segment correlated to increased traffic through STG’s main website.

 
 
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Social Media Engagement

#MyVitalArt

 

 
 

In addition, patrons who purchase tickets online to STG events receive this message: “Did you know you bought more than a ticket?” and a link to stories in the annual report. After visiting the report, they’re encouraged to share with friends through social media how culture has touched their own lives with the hashtag #MyVitalArt.

 
 
 
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