The Seattle Foundation
ROLE
video concepting
storyboard
strategy
AGENCY
Pyramid Communications
Gustavo Asman, CD
EXPERIENTIAL VIDEO
Create a video experience, for donors of The Seattle Foundation (TSF), as part of an event introducing the foundation’s new president and CEO.
On the heels of TSF’s annual report theme, the video experience focused on “Powerful + Rewarding Philanthropy.” Through collaborative brainstorming sessions, we landed on a dynamic approach to presenting “live video” at the event.
Our team engaged with donors during the event, asking, “What does Powerful + Rewarding Philanthropy mean to you?” Responses were captured with a tablet device, and then fed into “blank spots” of a pre-rendered video.