Arnold Phommavong
 

ROLE

identity design
web design
art direction
UX/UI
brand strategy
 

AGENCY

the Hilt
Kevin Patnik, CD

Strategies 360

BRAND IDENTITY + WEBSITE

With a new brand narrative built around the firm’s legacy of driving lasting change throughout the Western US, Strategies 360 needed a new brand identity and a new website to reflect its new story.

Working with my Creative Director and our Senior Art Director, we developed a new visual identity system that brought S360s new brand essence to life, including a new logo that elevates the transformation, forward-thinking, and drive behind S360’s brand. We then designed and developed a new website that used the new visual and verbal identity to guide the user through a compelling interactive experience.

 
 
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Brand Identity

 

 
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Concept Exploration


 

The selected mark illustrates change and the brand's forward-thinking values, embodying the brand attributes of determination, transformation, and confidence.

Option one represents an evolution of the current mark by retaining the bullseye. Option two is a modern take on iconic Western railroad branding, symbolic of Western progress.

 
 
 

Website Design

 

 
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s360-mobile1.jpg